THE ECOLOGY SYMBOL has been with us so long that it looks and feels rather ancient. That it resembles the Greek letter theta, which has been around for thousands of years, certainly helps with its look of antiquity. In fact, it is less than fifty years old, another piece of today that originated with the hippie-counterculture movement of The Sixties.
The lower-case ‘e’ inside a circle was designed by artist Ron Cobb in 1969 and was quickly adopted by the nascent Earth Day and ecology movement as a representative symbol.
Even in 1969, Ron Cobb was a legend, his editorial cartoons for the Los Angeles Free Press seemed to find their way into underground newspapers around the world.
Who would have thought that editors of Look magazine would contribute anything to the counterculture?
Cobb did not design the symbol for the Earth Day movement, which was merely an idea in 1969. The art was done as a front-page illustration to plug the organization of a local “ecology action” group and first appeared in November 1969 in the Free Press.
The November 1969 issue of the Los Angeles Free Press led with the rumors of Paul McCartney’s death in a an automobile accident three years before. Mort Sahl was still big enough to warrant front page notification of an interview.
Sawyer Press, a small printing company in Los Angeles offered a 22.5 x 22.5-inch poster of the Cobb page in either 1969 or ’70. Apparently, the entire first run of posters was on orange paper.
I have included this black and white image for those readers who want to enlarge the image and read Cobb’s text.
The April 21, 1970, issue of Look was the magazine’s first Earth Day issue and included the now well-known Ecology Flag. (Who would have thought that the ever-staid editors of Look would contribute anything to the counterculture?)
Nearly ubiquitous
The ecology symbol spread around the world, taking hold among environmental groups everywhere. It quickly became well known, if not nearly ubiquitous, and could be found in all the usual places that such a fad would turn up, especially on pin-back buttons. Decades later and it can be found on shirts, bumper stickers, jewelry, posters, etc.
Thank you, Ron Cobb . . .
Ron Cobb did not design the now ubiquitous ecology symbol for the Earth Day movement. Click To Tweet
FEATURED IMAGE: At a#NoKXL (No Keystone XL Pipeline) Rally held in Washington, DC, on February 17, 2013, a pole flew the Earth Flag, the Ecology Flag, and the DC Statehood Green Party Flag in front of the White House.
Mystically liberal Virgo enjoys long walks alone in the city at night in the rain with an umbrella and a flask of 10-year-old Laphroaig who strives to live by the maxim, “It ain’t what you know that gets you into trouble; it’s what you know that just ain’t so.
I’ve been a puppet, a pauper, a pirate, a poet, a pawn, and a college dropout (twice!). Occupationally, I have been a bartender, jewelry engraver, bouncer, landscape artist, and FEMA crew chief following the Great Flood of ’72 (and that was a job that I should never, ever have left).
I am also the final author of the original O’Sullivan Woodside price guides for record collectors and the original author of the Goldmine price guides for record collectors. As such, I was often referred to as the Price Guide Guru, and—as everyone should know—it behooves one to heed the words of a guru. (Unless, of course, you’re the Beatles.)
I was there!
12 years old, a love for nature nurtured by Jacques Cousteau and the Calypso, Marlin Perkin’s Wild Kingdom, all that the Boy Scouts encapsulated, and my father’s stories of Jack London, Thompson Seton, and Robert Service. My mother sewed my Ecology Flag patch on the shoulder of my father’s WWII army field jacket that I wore as a fledgling hippy.
At the age of 13, I was talking about the dangers of water and air pollution, dwindling natural resources, and the loss of wilderness habitat to urban expansion and unchecked population growth!!
The world didn’t listen.
An old man now, the carbon footprint of my entire life is less than that of John Kerry, Al Gore, or Klaus Schwab in a single year.
The world’s not listening now.
I’m a staunch, ardent Theist, worshiping a Great Spirit who looked down on this blue and green marble and declared it “very good”; I look with joy for those Eylsian Fields and Happy Hunting Grounds on the other side . . . and corruption will be no more.
Thanks for the comment.
The only way I see us escaping our plight is through alien or divine intervention (and I am closer to being a Deist than a Theist).
Hang in there and always keep on keepin’ on ...